This Dapper looking Gentleman is Mike Cernovich, a So Cal lawyer and blogger who gets over 80 million twitter impressions each month. He’s became nationally known for being an influential online Trump supporter and running stories that were not too flattering to Madam Hillary but his principal achievement was authoring an incredible book called “The Gorilla Mindset”.
While he lists his talking about mindset as his main passion he has been thrust into the culture wars in the last presidential election cycle which earned him this spot on CBS 60 Minutes, in a segment which was a thinly veiled hit piece against him concerning “Fake News”. Despite going into the lions den and taking some lumps in a heavily edited interview Cernovich scored a victory in getting his viewpoint out. 60 minutes might have scored a Pyrrhic victory as well as they had their best ratings in years by having a man who dwarfs them in coverage on their ratings reduced show.
While I too count Cernovich’s work with mindset as his greatest achievement there is something deeper that Cernovich Media has tapped into that might not be immediately recognized. It’s bigger than the culture wars, bigger than politics, bigger than “The News”, (Real and Fake) and even bigger than the president whose campaign Cernovich supported.
What we are going through is a changing epoch, a paradigm shift, where people realize that BIGGER is not better.
CBS (and MSNBC, CNN, FOX etc.) are BIG News. BIG entities are never concerned with your well being just with their profits. Just like BIG Pharma has given us skyrocketing drug prices in the same way as BIG insurance has given us Rising premiums, and BIG finance has given us greater income inequality and BIG food has given us GMOs and hormones and pesticides and BIG Government has handled your rights, BIG news shovel feeds us a corporate approved narrative designed to monetize (mis)information while manufacturing mind manipulation instead of honestly informing.
BIG news will attack Cernovich like BIG food attacks local farms, BIG finance attacks small business and BIG pharma attacks alternative healthcare.
But the times are a changing as BIG is on the downswing. In a year that saw Brexit (happening as we speak) and a man who picked up politics as a hobby beat the BIG political machines we watch the bloggers in their basements change the way we view and process information.
BIG never likes the little guy poking him in the eye with a stick. They don’t like the concept of losing their monopolies to millions of us little guys.
BIG media screeches “Fake News” but what’s so fake about Cernovich (and many others presently and to follow) who live stream news and opinion at the source begging to be fact checked instead of selectively editing something to fit a pre-existing narrative like Bullshit Inc. does.
Ironic if you think about it, BIG thinking from the little guys is changing the way we the way we experience our existence.
And BIG doesn’t like when we consciously make out own choices…